Logo for everyone
What is our brand? How do we want to express ourselves to the rest of the world? Is it possible that our voices and our impressions can be expressed simply? The logo may be an answer to this question. Yes, we mean every entrepreneur should have a brand of himself/herself and the first impression, a meaningful logo. One should design it with passion, creating meaningful thoughts.
Why is Logo needed?
Logo design involves a great deal of knowledge, skill, and experience. When a name like Nike, MTV, Microsoft, Apple, or YouTube, what do you think of? The Nike swoosh, McDonald’s golden arches, the Michelin man, Mercedes’ three-pointed star, the Woolmark symbol – these are just a few of the most high-profile examples. More often than not, people will instantly think of their memorable logos. Needless to say, both offline and online, the logo is the primary representation of our brand which directly affects profile, attitude, and actions, So a lot of things need to consider about when creating a new logo design from scratch, how to represent the brand, product, or person's character? If updating a logo for an existing brand, do we need to change the direction to make a statement or should we make minor tweaks to the current logo to avoid alienating customers? When the right logo is aligned with an excellent product, it can eventually become a priceless asset.
There are universal traits shared by every successful logo design. The majority of customers tend to link a name with the quality and reliability of a product/service. Brand building is an exercise that is not limited to companies alone; each person is a personal ambassador of his brand. It’s a strong way to distinguish ourselves, make our voice known, and make a name of our own. and it’s how we are perceived by other people.
When we consider all the factors that go into creating our brand, it does not sound like designing a logo should be high up our list of priorities. However, no matter the size of our business or personal brand, finding the perfect design for our logo is an important aspect of making our brand a success.
Logo with inner feelings
Every creative logo we believe has an inner feeling. Like we say Hyndhai logo represents a customer and salesman shaking hands with each other. Apple’s logo is an apple byte considering the byte of the binary system. In Vaio’s case, the first two words represent the analog sign wave and the last two words represent the digital binary code, combining both analog and digital is the inner sight of the logo. We can learn more about many logos in the youtube video attached in the following links,
16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)
Famous Logos With HIDDEN Meanings!
Also, we can find lot more things related to this article on the internet. We must decide what we want to express for our brands and then our motto will properly guide us to design the perfect logo for our brand. Anything made with passion from the bottom of the heart and with truth will attract people and enhance our personality and also of the business.
Every entrepreneur should create a logo for his/her brand
No matter where we might be in our brand building or growth process, it is important to make sure we have a logo design and brand identity before getting started. This way, we can continually grow our brand from day one, it also gives us a boost in morale for opening a new business. People always love meaningful thoughts. If we can create ones like this way it will enhance the communication bridge between us and the people.
Distinguishes us from the competition
The sole purpose of a logo is to identify. A logo is the face of our brand! It’s the first thing a potential customer will see, so to create a great first impression, we need to ensure our logo is effective and well designed! Certain symbols represent specific industries or goods. How many pizza shops have we seen, for example, with a poster showing an Italian, mustachioed chef with a tall white hat and a wide grin? Maybe, holding a ridiculously big pizza? We have to distinguish ourselves from the rest of the world. A good logo represents who we are, and separates us from everyone else as well. Every entrepreneur should have a strong logo that dares to be different – that makes him/her stand out from the crowd.
Our logo should be front and center of all our publicity items, such as business cards, posters, commercials, emails, social media broadcasts, etc. If we don’t have a logo (and one that stands out), we’d be missing the chance to make our brand stick in our audience’s minds and make an impression.
Wondering how we can create an effective logo? Well here are some tips in the followings
- Focus on simplicity
Keeping our logo simple is essential. If there is too much for the user’s eye to focus on, then it’s harder for people to recognize and to remember it. Too many showy elements can be distracting, so have to keep it simple!
Not to be afraid to update it!
It’s important to consider small tweaks to keep the logo current; however, if it works well, it’s not always the best choice to drastically shift the design!
Understand Versatility
The logo shall function well at the top of letterhead & on business cards as well as look good as a social icon. We have to bear these factors in our minds when creating our logo.
Pick fonts carefully
Some people don’t realize the importance of fonts, but fonts are a crucial part of our logo and can change the way it feels. Bold fonts can create a strong personality for our brand, if we want to stand out, even more, we can start to think about customizing our fonts!
Be Appropriate
We always need to ensure our logo is professional and appropriate. Having bright colors and shapes would be more suitable for a child's store, rather than a more serious business. Then again it is our choice how we like to express ourselves. If we want to be taken seriously, so make sure our logo gives off that impression.
Logo as Brand Loyalty
As a customer, we may not like the change of the look of product or service of our favored brand at regular intervals and this is still important for both the brand, customers, and how they interact with each other in the future.
When people are used to their favorite brands’ logo and when suddenly the company changes it, they feel maybe a little bit annoyed. But then, they have to retrain their brain to look for something different.
Brand loyalty is big, and every organization or individual needs to foster that. A recognizable and familiar logo goes a long way in building brand loyalty.
Be in everywhere with the logo
Yes, we can be everywhere by placing our logo in ads, banners, packages, merchandise, social media, website, etc., is a way to promote our brand and message constantly, whether it’s in the shop, in the homes of our clients, or anywhere we want to be. A message can be delivered profoundly if our logo has strong inner feelings and it will draw the attention of the people. Everything we do, say, write, or produce becomes synonymous with the logo and thus represents us. We know the best for our brands more than anybody else. So it is an important task for us to focus to draw attention in the quickest and best possible way. Our logo will get the attention and let us remember by the people. Logo, like a story, can pull people in and remind them that we are a bit like them. Let us define our personality, strengths, and aspirations and in making a perfect logo design we will determine our future goals more accurately.
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